ART DIRECTION

My collaboration with Edelweiss Atlanta stands as one of my most rewarding endeavors yet. When Nicole Kupris, the lead designer, approached me, she sought a complete brand transformation. Together, we achieved this through a revitalized logo, website, social media strategy, and brand imagery. Delving into the essence of romance inherent in her work, we crafted a brand identity that showcases her expertise in event and floral design. Our aim was to reintroduce Atlanta audiences to her artistry, tailored to each client's vision.

Taking the reins in overseeing multiple photo shoots, I curated venues and sourced vendors, including photographers, stylists, makeup artists and models with meticulous attention. The resulting materials reflect Nicole not only as a master in bringing spaces to life but also as a storyteller through her exquisite floral designs